GL (Gymnasieskolerne) is a Danish trade union representing upper secondary school teachers, negotiating salaries and working conditions, and protecting their professional rights.
 

In connection with GL’s new name, visual identity, and new website, a series of illustrations was designed for their digital universe. The illustrations make the website more welcoming, add personality to the union, and create a distinctive visual communication that sets GL apart from other trade unions. They demonstrate that important and complex information can be communicated through a warm and humorous visual approach.